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Race Online 2012 - Why a race?
11.08.2010
10 Million people in the UK still not 'connected'.
According to the Race Online 2012 website "We're all better off when everyone's online"
Showing not telling is the only way to go here and why a race? Individuals will recognise and acknowledge a desire when ready. Of course a nudge doesn't hurt and there are some good initiatives going on around the UK.
Think less deadline and more individual engagement and fun!
http://raceonline2012.org/manifesto
The UK has 40 million internet users, with 30 million people using the web every day, and it has some of the world’s cheapest broadband prices. Seven million of us have sold an item on eBay. Half of all leisure travel is now booked online and seven million job adverts were placed online last year.
However, there are 10 million adults in the UK who have never used the internet: over a fifth of the population and the size of our 5 biggest cities combined. Four million of those are among the most disadvantaged: 39% are over 65, 38% are unemployed and 19% are families with children.
Use of the web decreases with age and increases with income. While only 10% of 16 to 24 year olds are offline, that rises to 50% of 65 to 74 year olds.